Staging to Sell
When placing your Bluegrass home up for sale, you want your home to look it’s best. You want to stay competitive with other houses for sale in your area, making potential buyers see the value in your home above any other. One way you can stay a step ahead of your competitors is by staging your home to sell quickly. Below are some tips from Kristie Barnett, an Interior Decorator and Design Blogger at thedecorologist.com, on the proper way to stage your home.
1. Staging your home involves selling a lifestyle, but not neccessarily your own. It keeps potential buyers in mind and creates an ambiance that allows for them to see themselves in your home. It’s different from decorating, which involves your personal style and interior design. In home staging, you’re striving for a look that is fresh and welcoming, yet not really taste specific. People with varying tastes need to feel that they can make the home their own if they purchase it. While everyone has different tastes in decor and furnishings, most people will want a home that is welcoming, functional, peaceful and organized. Taylor your home so that potential buyers will describe your home in these terms, rather than your decor choices. Get rid of clutter and have fewer but larger accessories. Making sure your home isn’t taste specific doesn’t mean that it should be devoid of color. Instead, keep color schemes neutral and simple, like a clean tan, a soft gray, or a warm white.
2. If you have a distinctive decorating style — whether it’s Tuscan, shabby chic or modern — you’re going to need to scale it back a bit. If you don’t, your home will appeal to the small percentage of potential buyers who love your chosen style. Staging is about strategic editing and depersonalizing, rather than decorating and personalizing.
3. Dated is dreary. Strive to stage your space with a current and fresh feel. Use updated neutrals on the walls and furnishings that are clean-lined and simple. Punches of color are great; just use them sparingly. A room arranged symmetrically and centered on the architecture reads as peaceful — one of those important aesthetics every buyer is drawn to.
4. If you are updating a kitchen or bath before putting your home on the market, keep the finishes neutral and classic. This is not the time to show off your personal style. You want to broaden your buying audience by appealing to a wide variety of tastes and preferences. This bathroom would definitely appeal to buyers with either traditional or contemporary taste, and could later be personalized with the new homeowner’s preferences for color and accessories.
In the end, if you want to sell your home, you have to get into the mind of the potential buyer and see your home through their eyes. It’s a difficult task, but one that you must do if you want to sell your home quickly.